Introduction to Business (GEB1011) 
Spring Term 2007
Instructor: Mr. Bill Kiernan
Office:
Office Hours: Monday, Tuesday, Wednesday, Thursday 1pm – 3:30pm
Or by appointment
Telephone: (904) 808-7485
Email: williamkiernan@sjrcc.edu
Prerequisites: None
Additional Helpful Skills: willingness to learn, open mind
Course Description:
This course is a study of business organization, management and ownership, wholesaling, retailing, advertising, international trade, employee training, compensation and labor relations, financing, risk and security markets, accounting and controls, business regulations and taxes are included in this course.
Materials Needed:

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Textbook: Excellence in Business, 3/E, Third Edition, Pearson Prentice Hall, Authors: Bovee, Thill, Publisher: Prentice Hall, ISBN-10: 0131870475 |
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Course Objectives
1. Understand and discuss basic economic and commerce principals and their impact on particular businesses and industries.
2. Discuss the ethical and social responsibilities of businesses in the local, national, and global marketplaces.
3. Compare and contrast the various forms of business ownership and their advantages and disadvantages.
4. Discuss the various ways in which a business can be created.
5. Discuss the strategic and tactical functions performed by the management team within a business.
6. Compare and contrast different management structures and styles.
7. Understand various models of production and how information systems can be used to augment them, track processes, and measure quality.
8. Understand the basic human resource functions that a business must provide.
9. Articulate several prominent employee motivation theories.
10. Understand the fundamental need for the marketing function within a business and discuss pricing, promotional, and distribution strategies.
11. Understand the need for managing the financial resources of a business and describe the roles of the acounting and finance areas.
Attendance/Absence:
Attendance is critical and required for successful completion of this course. This course will require significant class preparation and the text will be covered at a fairly rapid rate.
It is your responsibility to notify your Instructor (via
telephone, email, on in person) should you be unable to attend class for any
reason. It is the student’s
responsibility to let the instructor know in advance should an absence be
necessary. It is the student’s responsibility to pro-actively seek missing
knowledge, scheduling changes. It is strongly suggested that you regularly log
on to your SJRCC Student email as the Instructor will provide important
communication through this vehicle. If
the student wishes to drop the course for whatever reason, the student must
hand in proper forms into Administration on or before
Absence Warning
As stated in the student handbook you may receive an instructor warning when you have
missed the
equivalent of three 50-minute class periods regardless of the reason and may
be withdrawn from the course by the instructor after the fourth 50-minute absence. It is
the student’s responsibility to withdraw from class. Do not assume that the instructor will
withdraw you. Do not stop coming to class without withdrawing officially – protect your
GPA. Withdrawal forms are available from the Records Office on the Palatka Campus
and from the Administration area of other campuses.
Grades and Grading:
Your grade for this course will be a combination of homework assignments, exams, and class participation. All work must be submitted on the date and time that it is due. Assignments are due at the beginning of the class in writing to the Instructor. Each day late will result in the reduction a one grade letter. After four time periods the assignment will receive a grade of “F”.
Source of
Grades:
A) Four Exams and The Project (two thirds of overall grade, each equal weight)
B) Assignments (one third of overall grade)
“Drop Grades” – two lowest grades can be dropped. These can be either Exam 1,2,3 or Homework Assignments. The Project nor the last Exam can be dropped.
A=90-100, B=80-89, C=70-79, D=60-69, F=0_59
Make up Policy – There are no “make ups”. Once an Exam has been given to the class, the student who has missed an Exam must use one of the two “drop grades” provided by the Instructor.
No Incompletes will
be given in this course.
Academic Integrity:
Students in this
class must know, observe, and not compromise the principles of academic
integrity. It is not permissible to
cheat, to fabricate, or falsify information, to submit the same academic work
in more than one course without prior permission, to plagiarize, to receive unfair
advantage, or to otherwise abuse accepted practices for handling and
documenting information. The grade for
this course includes the judgement that the student’s work is free from
academic dishonesty of any type. Violations
or infractions will be reported to the Vice President for Student Affairs and
may lead to failure of the course and other sanctions imposed by the College.
Source of Grades
Introduction to Business (GEB
1011) – Spring 2007
(Tentative Schedule)
Note that the schedule is tentative. Changes to schedules will be made by the instructor based upon the needs of the class and will be announced in class and sent via email.
A) Four Exams – 2/3 of overall grade, an exam
at the end of each Part below, equal weight: DUE DATE
B) Projects / Assignments (one third of overall grade)
* Chapter 1 / Test Your Knowledge, p.55, Questions
1-14
1/9
* Chapter 2 / A Case for Critical
Thinking, p. 93-94, Questions 1-3 1/11
* Chapter 3 / A Case for Critical
Thinking (Whirlpool), p. 127-128, Questions 1-3 1/18
* Chapter 4 / Test Your Knowledge, p. 158, Questions 3-10 1/23
* Chapter 5 / A Case for Critical
Thinking (AOL) , p. 191-192, Questions 1-3
1/30
* Chapter 6 / Test Your Knowledge, p. 217,
Questions 1-10 AND 2/6
Expand Your Knowledge, Discovering
Career Opportunities, p. 218, Questions 1 only
*
Presentations “Which Sports Café?”
2/13
* Chapter 7 / A Case for Critical
Thinking (Wegmans), P. 254-255, Questions 1-4 2/15
* Chapter 8 / A Case for Critical Thinking (Harley Davidson),
pages 285-286, Ques 1-3 2/22
* Chapter 9 / Test Your Knowledge, p. 316,
Questions 1-10
2/27
* Chapter 10 / A Case for Critical
Thinking (Starbucks), pages 355-356, Questions 1-3 3/1
* Chapter 11, Test Your Knowledge, pages 386-387, Questions 1-10 3/6
* Chapter 12, Expanding Your Knowledge
(Discovering Career Oppor.) p. 422, Ques. 1-3 3/15
*
Chapter 13 / Test Your Knowledge, p. 451, Questions 1-12 3/20
*
Chapter 14 / A Case for Critical Thinking (REI), p. 481-483, Questions 1-4 3/22
* Chapter 15 / Test Your Knowledge, p. 510-511,
Questions 1-10 3/29
* Chapter 16 / A Case for Critical
Thinking (A.A.), p. 546-548, Questions 1-3 4/10
* Chapter 17 / Test Your Knowledge, p. 574,
Questions 1-10
4/12
This is an added bonus that comes with your textbook.
Go to www.coursecompass.com
Use the key in the following images of the website.
